Genetic Coding vzw
Research & Consultancy
in universal communication
main points
analysis and advice
products
case studies
training
Read our blogRead our blog at Wordpress.com. By means of case studies and examples we give critics on audio-visual communication what we describe as semantic blunders or successes.

Follow us on Twitter
about us press newsletter contact shop home site map Nederlands
We advise you where others have no answer
 
open Marketing design
open Architecture and interior design
open Product design
open Implemetation
open Tariff
We offer analysis and advice in the following fields:
  • colour combinations, tints of colour
  • graphic shapes, styles, fonts, layout
  • materials, textures
  • symbols, infographics, metaphors
  • mythology, story lines, characters and attributes
  • word sounds , intonation and stress, voice quality and speaking style
  • sounds, tone colour, music style
  • gesture, body language, posture and facial expression
lees

Marketing design

Some reasons for choosing a semantic method:
  • Translate consciously and controlled your message into image and sound.
  • communicate faster, use a direct language, act upon the unconscious.
  • Exceed the trends, speak a universal language which is of all times.
  • Get the attention by taking advantage of universal needs and emotions.
  • Make no mistakes in cross-cultural communication.
  • Design more efficiently, less remakes, work purposeful.
  • Get solid arguments to defend your design.
to startto start
lees

Options

Fast advice
You wish rapidly and concisely an answer on an acute question. We provide this at the latest within one working day.
Design portrets
We make identity portrets of your logo, packing, Internet site etc. We research the underlying meaning of the present image/sound elements. We indicate the emotional message which is aroused at the recipient and analyze the universality of the message. We examine to what extent the existing communication contains the necessary semantic elements to send the aimed message successfully.
Analysis and advice for the improvement of an existing visual/auditive communication.
We make an analysis of the existing communication as described above. We give thereby proposals with sketches and examples which must promote the transfer of the aimed emotional message.
Pre-advice
Advice for the implementation of new visual/auditive communication. We examine the aimed transfer of values and emotions and reach elements (f.i. certain colour tints, colour combinations, form characteristics, metaphors, etc.) to arouse those desired attitudes at the recipient. The semantically valuable elements which come by means of keywords are presented as a palette. The advice is never an univocal proposal, but leaves space for own input in style and development of the creative team.
Advising and testing of cross-cultural communication.
You feel uncertain concerning a design intended for an international or diversified public. You wish in advance already some directives to design. We advise you in the field of universal communication and we can also test your design intended for a specific culturally/social target group.
Strategic analysis
We research the semantic messages that are radiated by a product or service in the actual market. The outcome of this analysis helps you shape your market strategy.
 
to startto start
lees
architecture design
Architectural design

Some reasons for choosing a semantic method::
  • Translate consciously and controlled a corporate identity into an architectural design.
  • Design functionally, make clear the function of each space with forms, materials, colours.
  • Exceed the trends, speak a universal language which is understood by a general public.
  • Design passionate, anticipate better the temperament of the occupant.
  • Tell a stunning architectonic tale, by taking advantage of universal needs and emotions.
  • Improve security by designing logical signalization based on natural orientation.
  • Design more efficiently, less remakes, work purposeful.
  • Get solid arguments to defend your design.
to startto start
lees

Options

Fast advice
You wish rapidly and concisely an answer on an acute question. We provide this at the latest within one working day.
Design portrets
We make identity portrets of your interior and exterior design. We research the underlying meaning of the present elements. We indicate the emotional message which is aroused at the recipient and analyze the universality of the message. We examine to what extent the existing design contains the necessary semantic elements to send the aimed message successfully.
Analysis and advice for the improvement of an existing architectural design
We make an analysis of the existing architecture as described above. We give thereby proposals with sketches and examples which must promote the transfer of the aimed emotional message and/or function.
Pre-advice
Advice for the implementation of new architectural design. We examine the aimed transfer of values, emotions and functions and reach elements (f.i. certain form characteristics, materials, textures, colour tints, colour combinations, etc.) to arouse those desired attitudes at the recipient. The semantically valuable elements which come by means of keywords are presented as a palette. The advice is never an univocal proposal, but leaves space for own input in style and development of the creative team.
Advising and testing of cross-cultural architecture
You feel uncertain concerning a design intended for an international or diversified public. You wish in advance already some directives to design. We advise you in the field of universal communication and we can also test your design intended for a specific culturally/social target group.
 
to startto start
lees
architecture design
Product design

Some reasons for choosing a semantic method::
  • Design functionally, shapes, materials, colours give the information needed to handle the product.
  • Communicate emotion, users not only search for functionality or aesthetic design.
  • Exceed the trends, speak a universal language which is of all times.
  • Tell a stunning tale, by taking advantage of universal needs and emotions.
  • Enhance security with logical design based on automatic responses and natural oriëntation.
  • Design more efficiently, less remakes, work purposeful.
  • Get solid arguments to defend your design.
to startto start
lees

Options

Fast advice
You wish rapidly and concisely an answer on an acute question. We provide this at the latest within one working day.
Design portrets
We make identity portrets of your product design. We research the underlying meaning of the present elements. We indicate the emotional message which is aroused at the recipient and analyze the universality of the message. We examine to what extent the existing design contains the necessary semantic elements to send the aimed message successfully.
Analysis and advice for the improvement of an existing product design
We make an analysis of the existing product as described above. We give thereby proposals with sketches and examples which must promote the transfer of the aimed emotional message.
Pre-advice
Advice for the implementation of new product design. We examine the aimed transfer of values, emotions and functions and reach elements (f.i. certain form characteristics, materials, textures, colour tints, colour combinations, etc.) to arouse those desired attitudes at the recipient. The semantically valuable elements which come by means of keywords are presented as a palette. The advice is never an univocal proposal, but leaves space for own input in style and development of the creative team.
Advising and testing of cross-cultural ptoduct design
You feel uncertain concerning a design intended for an international or diversified public. You wish in advance already some directives to design. We advise you in the field of universal communication and we can also test your design intended for a specific culturally/social target group.
 
to startto start
read

Implementation

According to the wish of the customer the advice can be implemented by its own chosen design team.
Or we care for selected partners and the advice will be carried out entirely under our supervision.
 
to startto start
read

Tariff

The price is determined in accordance with the demanded level of profundity and corroboration of the advice. Contact us without commitment for a first conversation. We draw up on this basis a tender.
 
to startto start