| Introduction |
| Whether intentional or not, all products and visual communicators convey a statement through their shape, colour, texture, via a part of language structures that deal with meaning, called semantics. Genetic semantics explains the meaning of symbols from the genetic code. Perceptions are encoded and decoded unconsciously, they are classed according to structures proper to the nervous system and the brain. We experience this when we compare systems of symbols; for example, we can call a colour, sound or form "sharp". |
| What is genetic semantics? Semantics assume:
According to Genetic semantics the processing of sensory stimulants and every mental function of brain and nervous systems is based on genetic encoding. All known life-forms have evolved from DNA; i.e. the genetic code. Not only the physiological life-forms but also the 'mental life' has evolved from the oldest signs: 64 genetic 'words' constructed from four chemical 'letters': T (thymine), C (cytosine), A (adenine) and G (guanine). The brain experiences sensory as well as emotional or intellectual stimuli via this code. |
| A short history of semantics Around 1920 three tendencies occupied themselves with the relationship between symbols and significance.
According to semanticists, language is not only a matter of references, conventional name-giving, observations and memory. These make up the surface of signification and explains the relative differences between languages and the changes in time. Signification also supposes a human capability situated in the brain, innate means that which explains the universal characteristics of language. Translation is only possible because all languages are compatible; i.e., there are universal standards hidden behind all cultural differences. At first the official science of language rejected resolutely the possibility of innate knowledge. The most well-known objections came from the American linguist L. Bloomfield (1933) whose behaviouristic ideas have dominated education in the USA for 25 years. Mathematicians, who had experienced the limitations of the deductive method in logical paradoxes and Gödel's theorem, sought and found an escape for these problems in semantics; for example, the Polish school with Alfred Tarski and J. Lukasiewicz. At the start of World War II the relativistic school had ceased to exist. The 'significa' had even disappeared from Holland. Prof. Evert Beth, a mathematician and historian became the first defender of modern semantics in the Dutch speaking regions. The well known neo-positivist Rudolf Carnap changed his opinion under the influence of Tarski's arguments and helped to spread semantics in the USA. As a result the neo-positivists started to defend a new version of the axiomatic method. In 1957 Noam Chomsky's first work was published. Chomsky states that the ability of language must contain a "generative grammar" i.e., innate and thus universal rules that allow grammatical senses to be produced. The method can be applied in each language in a specific manner. This is the relative aspect. Chomsky says that language is hereditary and that we should look for the genetic code behind language and also that there should exist - on a deeper level - a link between sounds and significations. Most of Chomsky's points are presently generally accepted by linguists. Steven Pinker's, "The Language Instinct", contains an impressive number of studies and arguments in favour of "generative grammar". His cognitive-psychological starting-point tries to reconcile the new vision of hereditary knowledge with the behaviouristic tradition that dominates US universities. Pinker's cognitive psychology studies languages as products of the brain (software) and the brain as a biological computer. Pinker gives arguments of children-psychologists, biologists, neuro-physiologists, computer specialists, linguists etc... proving that the existence of a thinking-language is not only possible but necessary. |
| Research Actual research
Research in general In '81 a first series of proofs for genetic semantics were published. In "The Imaginary State Space" 17 tests compare 9 pairs of meanings. Simple tests are conducted, among other with a collection of old coins or post stamps. Here there appears every time a relation between characteristics which belong to the same semantic main category, i.e. they are yin (0) or they are yang (1).
For example: With 84 coins from different countries the profile of the image is compared to the direction of the turning axis necessary to be able to read the characters on the other side correctly. The expectation is that coins which are in one respect yin (- -) , usually are this too for the other: looking to the left (- -) usually corresponds with a vertical (- -) axis, to the right (---) with a horizontal (---). Here the pair of meanings 2 is compared to 9. The 17 connections between the 10 pairs of meanings (counted double here above!) form a network. These tests are each on their own, because of the limited number of random samples, not significant, i.e. the tendency predicted by the theory is the overall rule, but never strongly enough to be able to speak about statistical evidence. Together these 17 tests form, according to the product rule of statistics, nevertheless sufficient proof for the spontaneous application of yin-yang divisions. "The Imaginary State Space furthermore contains an inquiry where 100 persons (divided according to social environment) answer 12 questions, whereby they each time (involuntarily) express a preference for yin or yang. As with the 17 tests, here also it appears that the interviewed who chooses yin for one answer, also chooses yin with other questions. List of research
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| Experiments |
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64 facial emotions "... all the chief expressions exhibited by man are the same throughout the world. ... we may infer with much probability, that such expressions are true ones- that is, are innate or instinctive." Charles Darwin The facial expression parameters were gathered based on research of Charles Darwin, F.I. Parke & K. Waters, I. Fonagy & C. Magdics. Six basic expressions namely joy, fear, anger, sadness, disgust and surprise were fully described and could be compared with the results in the Semantic Lexicon of F. Alpaerts. Six facial semantic markers were thus selected and coded. Table with six facial semantic markers
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By combining these six polar markers 64 facial expressions are formed. | ||||||||||||||
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| 64 graphic forms and colour combinations
A screen print shows the result of combining 12 elementary characteristics of form. The poster is a catalogue of form-possibilities, a handy tool in assisting designers work or a fascinating piece of art. 64 graphic forms and colour combinations, screen print eight colours, 50 x 60 cm The form which contains all the six 1 characteristics: ordered, smooth, ornate, horizontal, thin and rounded, is the full yellow form at the right bottom corner of the print. The codic opposite is the full blue form in the upper left corner of the screen print build with the six 0 characteristics. The 62 forms in between are all the other possibilities of the form characteristics. Table with 6 form characteristics
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| The poster is for sale. To be viewed on appointment at our gallery. |
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Symbotron
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in universal communication