Program SPRING 2012

A-1. INTRODUCTION TO ARCHITECTURAL SEMANTICS - March 8
A-2. COLOUR, FORM AND MATERIALS IN PRIVATE HOMES - March 15
A-3. COLOUR, FORM AND MATERIALS IN PUBLIC SPACE AND OFFICES - March 22
A-4. COLOUR DESIGN IN PRACTICE: CASE STUDY - April 19

Each time from 9h till 16:30h in the NOA bedrijvencentrum in Antwerp - Belgium.
> Brows our full program (dutch only), application form and practical information via www.City of 8.com

Design Semantics
Courses & Case Studies
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With this range of courses and case studies we want to offer practically applicable information about the universal meaning of imaging and acoustic communication.

The result of more than 15 years of study and scientific research, based on the experience of experts from different fields of study in language and social science.

Based on extensive computer presentations of hundreds of images which have been selected from various international advertisment, design and art, the public is made consciously aware of a universal sign system.
An essential tool for anyone who needs to communicate with images and sounds.

We want to come to your education institution, company or association to give our readings.

CONTENT

THE MEANING OF COLOURS, FORMS AND SYMBOLS
Theory basic course

1. Genetic semantics
2. Colour
3. Form

CASE STUDIES
Practical applications

1. Imagery for banks.
2. The adventures of Tintin, a classic myth.
3. The knight, the dragon and the struggle.
4. The meaning of a house according to old cultures.
5. The meaning of words with AAO-sound (catacomb, Pharaoh, ...).
6. The colour of colour.
7. Imagery for water.
8. The Year Cycle.
9. The symbolic meaning of body language and movement.
10. Hospital Design.
11. The design of luck.
12. The imaging language of eroticism.

November 2012: Presentation research project Genetic encoded imaging language and intuition during the Fifth Research day in the Arts - Royal Academy for Fine Arts Antwerp. Artesis Hogeschool, Antwerp - BE.
www.artesis.be

October 2012: 4-part workshop series Design semantics for (interior-)architects and industrial designers NOA - bedrijvencentrum, Antwerp - BE.

November 2010: Workshop The Design of Happiness. Organisation Freelance Factory, Studio de Paardenstal, Amsterdam - NL.
www.freelancefactory.ning.com
www.design-emotion.com

June 2010: Lecture The adventures of Tintin, a classic myth. Organised by Freelance Factory, Pakhuis De Zwijger, Amsterdam - NL.
Visit www.freelancefactory.ning.com

February 2010: Lecture Hospital Design in Lasalle, College of art & design, Singapore.
www.lasalle.edu.sg

February 2010: Lecture Hospital Design in NUS - National University Singapore, School of Design & Environment, dep. of architecture.
www.sde.nus.edu.sg

January 2010: Lecture Design & Semantics - case 3: The imaging language of eroticism in DESIGNCENTER | DE WINKELHAAK, Lange Winkelhaakstraat 26, 2060 Antwerp - Belgium.
www.winkelhaak.be

December 2009: Lecture Design & Semantics - case 2: The design of luck in DESIGNCENTER | DE WINKELHAAK, Lange Winkelhaakstraat 26, 2060 Antwerp - Belgium.
www.winkelhaak.be

December 2009: Lecture Hospital Architecture during the seminar Colour & Communication organised by NCS Elscolab - Belgium.
NCS Colour Centre

November 2009: Lecture Design & Semantics - case 1: Hospital Design in DESIGNCENTER | DE WINKELHAAK, Lange Winkelhaakstraat 26, 2060 Antwerp - Belgium.
www.winkelhaak.be

June 2009: Lecture History of colour psychology and Colour, Form and Material in Hospital Architecture during the seminar Colour & Communication organised by the belgian division of NCS at Elscolab - Belgium.
NCS Colour Centre

April 2009: Lecture Analysis of Tintin, a universal myth during the workshop Word in Image concerning multicultural communication. Organised by Verbal Vision, with the city of Antwerp and KULeuven. Antwerp - Belgium.
Verbal Vision

February 2009: Lecture The imaging of water. Colours and symbols on labels and in publicity of drinking water. Art'Com, Ecole Supérieure de Design, Casablanca - Maroc.
 Art'COM, Ecole Supérieure de Design, Casablanca - Maroc

June 2008: Lecture Symbols Constructions These Days, Antwerp - Belgium.
These Days

June 2008: Lecture Symbols Constructions Duval Guillaume Dialog, Antwerp - Belgium.
Duval Guillaume Dialog

June 2008: Lecture Symbols Constructions Saatchi & Saatchi Brussels - Belgium.
Saatchi & Saatchi Brussel

May 2008: Lecture Symbols Constructions by Inez Michiels, during a symposium on Colour and Cultures, organised by the Dutch Society for Study on Colour (NVvK), at Nijmegen Holland.
Dutch Society for Study on Colour (NVvK)

April 2008: Lecture Genetic Semantics and User Interaction by Inez Michiels, at the Media Center for Usability Research; a research department of the faculty of Social Sciences at the Katholieke Universiteit Leuven, Belgium.
Media Center K.U.Leuven

April 2008: Lecture Symbols Constructions by Inez Michiels during the day of the professionals Graphic Design, a department of the Royal Academy of Fine Arts in Antwerp - Belgium.
Royal Academy of Fine Arts - Antwerp

March 2008: Lecture Symbols Constructions by Inez Michiels, during an open seminar on consumer behavior, organised by the Lessius Hogeschool Antwerp, Belgium. Faculty of Business and Economics, Affiliate KULeuven.
Lessius Hogeschool Antwerp Belgium

February 2008: Lecture Symbols Constructions by Inez Michiels, at CESA, Centre d'Enseignement des Sciences Appliquées, Casablanca - Marokko.
 CESA, Centre d'Enseignement des Sciences Appliquées te Casablanca - Marokko

February 2008: Lecture Symbols Constructions by Inez Michiels, at the Ecole Supérieure de Design, Art'COM at Casablanca - Marokko.
 Art'COM, Ecole Supérieure de Design, Casablanca - Marokko

In February 2007 Inez Michiels was guest speaker at Equator Academy of Art, Penang Malaisia to provide the students an insight on the symbolism of colours in advertising and art.
 Equator Academy of Art, School of Art, Media & Design Technology, Penang Maleisië.

• 'Constructions of Symbols' lecture by Inez Michiels at Synovate Censydiam, Belgium - April 2007
• 'Constructions of Symbols' lecture by Inez Michiels at the Equator Academy of Art, School of Art, Media & Design Technology, Penang Malaysia - February 2007.
• 'Constructions of Symbols' lecture by Inez Michiels at bookshop 'De Groene Waterman', Antwerp - January 2007.
• 'The Realm of Symbols' lecture by Inez Michiels at Antwerp Expo during the yearly book fair, Antwerp - November 2006.
• Introduction to the course 'The meaning of graphic shapes, colours and symbols' by Inez Michiels at The National College of Arts, Lahore - Pakistan, 2005.
• Lecture on Genetic Semantics, Ferre Alpaerts, 'De Ronde Tafel' - Ghent, '98.
• Course Kleurenleer, Inez Michiels, DSM-specialty compounds - Genk, '98.
• On connections between colours, shapes and meaning, Inez Michiels, Sint-Lukasacademy - Antwerp, '97.
• On genetic semantics and applications in advertisement, Hasselt provinciale Hogeschool Limburg, section graphic and publicity design - '97.
• On connections between colours, shapes and meaning, Inez Michiels, Sint-Lukasacademy - Antwerp, '96.
• On connections between colours, sounds and meaning, Inez Michiels, School for communication management PHICOM - Antwerp, '95.
• On connections between colours, shapes and meaning, Sint-Lukasakademie Brussels. Ferre Alpaerts and Inez Michiels - '93.
• 4 lectures on genetic semantics and music in Literair Café Den Hopsack Antwerp: Ferre Alpaerts and Inez Michiels - '93.
• Lecture for the beroepsvereniging Grafische Vormgevers in het Cultureel Centrum Anton Spinoy te Mechelen Ferre Alpaerts and Inez Michiels - '92.
• '6 classes on genetic semantics': Ferre Alpaerts, Volkshogeschool Elcker-ik Antwerp - '91.